First Choice

First Choice Holidays PLC is a leading international leisure travel company operating in four sectors: Mainstream, Specialist, Activity and Online Destination Services. It also has a joint venture cruise company, which operates as Island Cruises.

First Choice Holidays, part of the Mainstream Sector, was one of the four visionary tour operators to spearhead the creation and take-up of the AXS-One e-Delivery Service and were the first operator to provide their agents with real-time delivery.

Max Mason, Head of Sales for First Choice Holidays commented, "The AXS-One e-Delivery Service has been providing our agent network with e-invoicing since the launch of the Service back in April 2005. We initially focused on the First Choice Airways and Holidays brands and, having seen the benefits to the agents and our customers, we are now working with other parts of the First Choice group throughout 2006. We are delighted with the customer service benefits and would recommend it to every tour operator."

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